Posts by: dougawheeler

How to do a technical SEO audit (feel free to use our template)

As a digital marketing agency, are you looking for help on how to create and report on a Technical SEO Audit?  Scott Fasser of Optify is an expert! Here’s his post on ‘how-to’.

One of the first deliverables we work on for a new services client that is focused on inbound marketing is a technical SEO audit. This audit allows us to dig into their website, keyword strategy and metrics in a detailed and significant way in order to understand what controllable issues we can attack right from the get-go to improve website crawl-ability, indexation and performance. Many times, we’ll find four or five issues in this process that turn into specific tasks for the webmaster and/or the marketing person which can have a near immediate impact on organic visibility and traffic.

Read the rest and get the template


Digital Marketing and your competition

Well, it’s time to get back to attracting customers and clobbering your competition in 2013.   Tracking your competition is a smart and important thing to do. Optify allows you to track your competitors’ keyword rankings. You can see where you are winning and where there is room to improve. This will help you develop the right strategy to gain more traffic.

There are four main applications in Optify that you can use to track your competition. These are: Keywords, Pages, Links and Reports. Check out this post

4 Steps to Get a Sneak Peek on What Your Competition is Up To!



Optify Won Best New Product of the Year – Best in Biz 2012 – Award Arrives Today!

Our digital marketing software suite was selected as a bronze winner for the Best in Biz Awards in the Best New Product of the Year category. The Best in Biz Awards is an annual program that honors companies, teams, executives and products for their business success as the only independent business awards program judged by industry analysts and members of the press. Our super cool award arrived today! We’ve added it to our collection :)




Best Practices for Lead Hunters

Best Practices for Hunting Leads

Are you a part of an inside sales team? On behalf of every sales person that doesn’t have to cold call from a list and every marketing person that wants a go-to person that wants marketing leads to turn them into sales opportunities – THANK YOU!

You are the fuel that runs the sales engine.

This post on best practices for hunting leads was written by one of Optify’s Inside Sales qualifiers. – AJ.  A little knowledge here, AJ rocks and is definitely worth the time to read his stuff.

December 13, 2012 | by AJ Armendariz | Optify Inside Sales

I want to expand on the most daunting task of the three parts of the inside sales team as the engine for your sales vehicle. As David mentioned most inside sales teams are faced with three tasks when pushing qualified leads and opportunities into the sales funnel:

  1. Process
  2. Hunt
  3. Qualify

While there’s no doubt each of these parts play an equal role in fueling the sales funnel and driving new business, the most daunting of the three is hunting. Broadly defined hunting is the process of engaging with leads in your queue.

The best hunting practices include these variables:

  1. Immediacy
  2. Persistence
  3. Time of Day
  4. Day of Week

As we all know hunting is a “numbers game,” the more calls you make the better chance you have of engaging with your leads. This part of the hunting process requires persistence. However, hunting isn’t just about making calls, its about getting people to have business conversations with you. Here at Optify our inside sales team does this through calling, emailing, referrals, and social media.

Optify arms us with the weapons crucial for any successful inside sales team: lead alerts, visitor intelligence, and efficient hunting best practices through email templates, phone scripts, triggered email drops, and CRM lead history. As much as hunting depends on persistence and resilience, adhering to the basic steps of the hunting process is what really makes an inside sales team successful.










The basic steps of the hunting process are:

  • Research
  • Call
  • Voice Mail
  • Follow up email

Researching leads is the most time consuming step of the hunting process. Therefore, figuring out how to make this step as efficient as possible is crucial. First the lead comes to the Optify web site and fills out a form and all of the lead detail is in the Optify software. In addition to the detail from the form, we look up additional data related to their company and other demographics. At that point the lead is ready to be integrated with our CRM of choice–in our case, Salesforce. This step isn’t actually necessary for most users since Optify can act alone with simple CRM features in our fantastic Contact Manager.

While calling is the core of the hunting process, it is also the task that takes the least amount of time. Make sure you have your 30-second pitch ready, as well as your voice mail pitch. And lastly make sure you have email templates already created so you can make your hunting process as efficient as possible.

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