Google ‘Not Provided’ Study: Thanks for the discussions!

My sincere thanks to all who covered our study on the Google ‘Not Provided’ Keyword issue.  I enjoyed speaking to everyone and look forward to working together again in the future.  Great stories!

Google: ‘Not Provided’ Keyword 40% Of Referring Traffic, Marketers May Rejigger Metrics MediaPost | Laurie Sullivan | 11-13-12

The term “not provided” found in marketing analysis reports now accounts for nearly 40% of referring traffic data from organic search, up 171% since Google introduced the policy one year ago, according to a study released Tuesday. Some believe it will spur the use of ad retargeting and social media. Some 64% of companies analyzed in the study see between 30% and 50% of their traffic from Google as “(not provided),” and 81% see more than 30%, according to Optify’s report, Google (Not Provided) On the Rise.

Study: 39% of Google Search Referrers Now “Not Provided”
Search Engine Land | Barry Schwartz | 11-13-12

It is just over a year since Google began encrypting search by default for signed-in users. A new study finds that as a result, 39% search-related traffic from Google to web sites now has search terms withheld. Optify conducted a study over eleven months with 424 web sites, involving 17,143,603 visits and 7,241,093 referring keywords, to see how serious the “not provided” issue is. “Not Provided” is what Google Analytics shows in cases where Google no longer reports a search term due to encryption (other analytics programs may use other phrases).

Say Goodbye to Your Keyword Data
eMediaVitals | Rob O’Regan | 11-13-12

Google’s controversial encrypted-search feature has had a chilling effect on B2B publishers’ ability to track organic search referral terms, according to new research from Optify. Encrypted search queries, which are enabled when a user signs into a Google account, now account for almost 40% of referring traffic data to B2B sites from organic search, according to the Optify study, which examined 424 B2B websites. “This is a big deal,” said Doug Wheeler, CMO of Optify. “Eventually you’re not going to be able to measure SEO performance by keyword or understand the impact of organic search on your website traffic, engagement or conversions.”

Not Provided: Investigating the Impact of Google’s SSL Enhancement
CMSWire | Marisa Peacock | 11-13-12

Quick! Open up Google Analytics, go to Traffic Sources. Click on Search and then select Organic from the drop down menu. Chances are the first item in a long list of keywords will be “not provided.” But what exactly does that mean? Recently we spoke with Doug Wheeler, Optify’s chief marketing officer for an eye-opening account of the impact that Google’s “not provided” keywords have had on referring traffic. Last October, Google announced that it would begin encrypting search queries for users who were logged in to their Google accounts. This meant that visits from organic searches no longer included information about each individual query, but instead showed “not provided” as the referring keyword.

Study: What Google’s ‘Not Provided’ Means for Brands
BizReport | Kristina Knight | 11-13-12

Just over a year ago Google changed how it identified and reported search traffic to begin using Secure Sockets Layer (SSL) to better identify traffic to websites. This enhancement was supposed to protect consumer identities. This, of course, has made it more difficult for some brands to create personalized web experiences because instead of finding what drew a shopper to a site, the search terms returned read “not provided.”

Measure SEO Results beyond Keyword Success as Over 30 Percent of Queries are ‘Not Provided’
Brafton | Staff | 11-13-12

For content marketers invested in creating the best SEO strategies, Google’s encryption service may be frustrating. About a year ago, Brafton reported that Google had announced enhancements in security for users, limiting its list of provided queries visitors used to land on a site. This results in masked keywords, preventing website and analytics managers from measuring organic search-to-site activity. Optify recently released a report detailing how Google’s encryption service has affected SEO for B2B marketers, resulting in some disparaging results.

Optify Study: Google’s “Not Provided” Rises to Almost 40% of Organic Traffic for B2B Sites
Marketing Vox | Staff | 11-13-12

Optify has announced the findings of its study analyzing a privacy setting introduced by Google last year that now lists referring keywords from organic search as “not provided.” As BizReports described, Google changed how it identified and reported search traffic to begin using Secure Sockets Layer (SSL) to better identify traffic to websites; this, ostensibly, to protect consumer identities. But it’s playing hell with personalization and targeting. The study reveals that since the inception of the privacy setting twelve months ago, the “not provided” rate (the percent of blocked referrer data from Organic search) has increased by 171% to account for almost 40% of referring keywords to B2B sites.

“Not Provided” Organic Search Results on the Rise for B2B Sites
Komarketing Associates | Staff | 11-14-12

Since the inception of Google’s defaulted SSL (Secure Sockets Layer) search for signed-in users, organic search terms returning “not provided” keyword results have risen to 39 percent; this change represents a 171 percent growth since last year. Data is according to the latest study released by Optify, which analyzed organic traffic to 424 B2B sites.

Marketers Struggle with the Growth of Google’s “Not Provided” Keywords
Econtent | Staff | 11-16-12

If it’s not your job to pour over your site’s Google Analytics results you may not have noticed that the search giant announced, just over a year ago, that it would make SSL (Secure Sockets Layer) search the default for signed-in users – and you definitely wouldn’t have realized the effect this has on your company’s SEO efforts. Optify recently took a look at what this change has meant for marketers and put its findings into a study dubbed “Google Not Provided On the Rise: The Impact of Google’s SSL Enhancement on SEO Data.”

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