A Scary Story of Cookies, Tracking and Reality

Well, here we are on Halloween and it seems appropriate to have a scary story.  Or, at least a great time to debunk one.  Recently, the CEO of Mozilla, Gary Kovacs, gave one of the most inaccurate and alarmist lectures we’ve seen at a TED conference:  Tracking the Trackers.

At Optify, we have a bright and very thoughtful VP of Product Everything, Chris Hundley. Chris has a great perspective on the monsters and myths around cookies and tracking in the online marketing world.

I encourage all of you Marketing Athletes out there to check out: Misguided Paranoia: Cookies, Tracking and Reality (Oh My!)

http://www.optify.net/marketing-technology/cookies-tracking-and-reality-misguided-paranoia

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