How to do a technical SEO audit (feel free to use our template)

As a digital marketing agency, are you looking for help on how to create and report on a Technical SEO Audit?  Scott Fasser of Optify is an expert! Here’s his post on ‘how-to’.

One of the first deliverables we work on for a new services client that is focused on inbound marketing is a technical SEO audit. This audit allows us to dig into their website, keyword strategy and metrics in a detailed and significant way in order to understand what controllable issues we can attack right from the get-go to improve website crawl-ability, indexation and performance. Many times, we’ll find four or five issues in this process that turn into specific tasks for the webmaster and/or the marketing person which can have a near immediate impact on organic visibility and traffic.

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