For your Agency, Efficiency + Consistency = Scalability & Profitability

So keep dreaming with me, and let’s walk hand-in-hand on this post. You have your business, and to get started you call or email every person you know. You get 3 or 4 or may 5 clients because you’re good, and because your friends/colleagues/clients trust you, and most importantly because you can really help them sort out their digital marketing priorities to get the most for their money.

I’ve been there – where you are now – all the dreams, all the highs and all the lows, all the challenges, all the sweat and all the fears of running your own company. I advise against it, but I’ve even put a 2nd mortgage on my house to start my first company :)  Optify works with digital marketing entrepreneurs every day who are living the same – special dream.

You have your business, and to get started you call or email every person you know. You get 3 or 4 or maybe 5 clients because you’re good, and because your friends/colleagues/clients trust you, and most importantly because you can really help them sort out their digital marketing priorities to get the most for their money. Uh-oh, just that quickly, YOU’RE OUT OF BANDWIDTH. You don’t have enough time in the day, even working 90 hour weeks, to service all of your clients. What are you going to do? How can you scale the business?

If you’re like 90% of the other digital marketing firms we work with, you’re not going to hire a bunch of professional marketers at high salaries. Nope. You’re going to hire a couple of communications majors out of the local university with 1-3 years of experience on 1099 contracts for $16-20 per hour. And somehow, they need to be able to deliver services to clients and look experienced doing it (at least if you hope to keep your clients).

Sound familiar? Maybe I’m just guessing. Or maybe I’ve had this discussion 25 times in the past quarter with agency partners of ours.

Good news! We’re creating software and aligning our product here at Optify to meet those requirements. Optify is continuously building a digital marketing software suite to address your specific needs as a digital marketing agency.

Efficiency

Take a person with 2 years of experience, give them a few hours of training on Optify, and you begin to standardize delivery of services at 60-80% of the professionalism that you would provide yourself. Just that fast, you can extricate yourself from services delivery – especially reporting. Instead, focus on what you do best – bring on clients and manage relationships.

Scalability

What do you get from standardizing all of your employees/contractors and all of your delivery on a single platform? Well, see if these sound familiar:

  1. Anyone on your staff can create an email or Twitter campaign with an optimized landing page for far better lead conversion rates for clients.
  2. Your entire team can provide some baseline SEO services and expertise on a page-by-page basis.
  3. Your monthly reporting for clients can be standardized on a single platform based on data from a single system, saving you 4-5 hours per month per client (i.e. more gross margin per client).
  4. Whether you hire team members with some search engine optimization skills or digital marketers with a background in email/database marketing, they can all provide any service with a high degree of professionalism.

Efficiency + Consistency = Scalability and Profit. Questions? Contact me or a representative at Optify and we’ll show you the way.

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