crystal ball“Doug Wheeler, CMO of Optify, says more companies will be using cookies, logins, or machine-based identifications to personalize the experience for each of their customers.”

I strongly believe in presenting dynamic content based on the prospect and their interest as well as their domain.  Then, retargeting to deliver the content they’ve demonstrated an interest for.

Here’s the Article: The Customer Experience Crystal Ball: Predictions for 2013

— Yeah, I said that – check out my quote in 1to1Media

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