From an Article in Website Magazine written by Amberly Dressler.

“Surprisingly, organic search, the number one drive of traffic, is at the bottom of the conversion-rate list, second only to social media among the sources with lowest conversion traffic,” read the report.

And while the report states that only 5 percent of B2B traffic comes from social media, Twitter outperforms Facebook in terms of lead conversion by more than a 9-1 ratio. Why does Twitter convert so well?

“I think it’s because it’s an accepted form of communication, almost like email,” asid Wheeler. “It’s just a different style, so people respond to it more instantly. They wouldn’t bother communicating with you if they didn’t want to respond, that’s my pure, opinion.”

The full report is available for free download.

“In reading this report, you might discover that you are doing better or worse than the published benchmarks and discover areas of potential for your marketing activities,” said Wheeler.

— Quote in Website Magazine!

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