My musings on all things marketing, auctions and other stuff!

Digital Marketing and your competition

Well, it’s time to get back to attracting customers and clobbering your competition in 2013.   Tracking your competition is a smart and important thing to do. Optify allows you to track your competitors’ keyword rankings. You can see where you are winning and where there is room to improve. This will help you develop the right strategy to gain more traffic.

There are four main applications in Optify that you can use to track your competition. These are: Keywords, Pages, Links and Reports. Check out this post

4 Steps to Get a Sneak Peek on What Your Competition is Up To!

 

 

Optify Won Best New Product of the Year – Best in Biz 2012 – Award Arrives Today!

Our digital marketing software suite was selected as a bronze winner for the Best in Biz Awards in the Best New Product of the Year category. The Best in Biz Awards is an annual program that honors companies, teams, executives and products for their business success as the only independent business awards program judged by industry analysts and members of the press. Our super cool award arrived today! We’ve added it to our collection :)

 

 

 

Best Practices for Lead Hunters

Best Practices for Hunting Leads

Are you a part of an inside sales team? On behalf of every sales person that doesn’t have to cold call from a list and every marketing person that wants a go-to person that wants marketing leads to turn them into sales opportunities – THANK YOU!

You are the fuel that runs the sales engine.

This post on best practices for hunting leads was written by one of Optify’s Inside Sales qualifiers. – AJ.  A little knowledge here, AJ rocks and is definitely worth the time to read his stuff.

December 13, 2012 | by AJ Armendariz | Optify Inside Sales

I want to expand on the most daunting task of the three parts of the inside sales team as the engine for your sales vehicle. As David mentioned most inside sales teams are faced with three tasks when pushing qualified leads and opportunities into the sales funnel:

  1. Process
  2. Hunt
  3. Qualify

While there’s no doubt each of these parts play an equal role in fueling the sales funnel and driving new business, the most daunting of the three is hunting. Broadly defined hunting is the process of engaging with leads in your queue.

The best hunting practices include these variables:

  1. Immediacy
  2. Persistence
  3. Time of Day
  4. Day of Week

As we all know hunting is a “numbers game,” the more calls you make the better chance you have of engaging with your leads. This part of the hunting process requires persistence. However, hunting isn’t just about making calls, its about getting people to have business conversations with you. Here at Optify our inside sales team does this through calling, emailing, referrals, and social media.

Optify arms us with the weapons crucial for any successful inside sales team: lead alerts, visitor intelligence, and efficient hunting best practices through email templates, phone scripts, triggered email drops, and CRM lead history. As much as hunting depends on persistence and resilience, adhering to the basic steps of the hunting process is what really makes an inside sales team successful.

braveheart1

 

 

 

 

 

 

 

 

The basic steps of the hunting process are:

  • Research
  • Call
  • Voice Mail
  • Follow up email

Researching leads is the most time consuming step of the hunting process. Therefore, figuring out how to make this step as efficient as possible is crucial. First the lead comes to the Optify web site and fills out a form and all of the lead detail is in the Optify software. In addition to the detail from the form, we look up additional data related to their company and other demographics. At that point the lead is ready to be integrated with our CRM of choice–in our case, Salesforce. This step isn’t actually necessary for most users since Optify can act alone with simple CRM features in our fantastic Contact Manager.

While calling is the core of the hunting process, it is also the task that takes the least amount of time. Make sure you have your 30-second pitch ready, as well as your voice mail pitch. And lastly make sure you have email templates already created so you can make your hunting process as efficient as possible.

Optify is a Red Herring Global 100 Winner

I had the opportunity to join hundreds of companies down in Santa Monica, CA (where it rained every single day) and present on behalf of Optify for the Red Herring Global 100.

I am pleased to report that we were a winner!  Red Herring’s 2012 Top 100 Global award, a prestigious recognition honoring the year’s most audacious and far reaching private technology companies and entrepreneurs from across the globe, celebrating these startups’ innovations and technologies across their respective industries.

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models from around the world.

redherring-globalwinner-2012

From the Red Herring Team:

Optify’s groundbreaking Digital Marketing Automation Suite helps digital marketing agencies and professional B2B marketers plan, build, execute and manage all of their marketing campaigns in one place. Optify helps businesses generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of all marketing programs in one place.
We’ve spent this year fine-tuning our software suite to offer digital marketing agencies and B2B marketers an end-to-end marketing solution that includes all the capabilities they need to be successful in this evolving digital landscape.  Recognition from this prominent award further supports our mission to provide our customers with an industry leading product!“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Global to the Top 100 Winners. We believe Optify embodies the vision, drive and innovation that define a successful entrepreneurial venture. Optify should be proud of its accomplishment, as the competition was the strongest it has ever been.”

 

 

58,604,370 +1 WordPress Websites Now Available!

Well, I just did a press release this week on WordPress.  Imagine, there are now 58 Million+ WordPress sites out there?!  There is even a real-time counter!

WordPress Site CountWordPress isn’t just for a few random bloggers – it’s a real-time business application. Optify uses WordPress for our website, and as of today, I  have moved my personal website from Google’s blogger to WordPress.  You will begin to see an evolution of Mixed Messages from the blog to a full-time website that promotes my marketing perspective, marketing consulting services and my auction services that I primarily offer for schools and charities.

So now, there are 58,604,370 +1 WordPress websites!  Stay tuned for more changes.

National and Local News Coverage of the Optify Study on Google ‘Not Provided’

The Optify Study on Google ‘Not Provided’ generated a lot of interest across the US – even in local news markets.  I am really excited to see the pick up on this.  Google is leveraging it’s position in the search market to drive down SEO generally and drive Paid Search up.  I get it – more money – but it’s creating a huge void in an important marketing industry. 

Yes, I would say this was a reasonably hot issue!

finance.renewableenergyworld.com:

Google ‘Not Provided’ Study: Thanks for the discussions!

My sincere thanks to all who covered our study on the Google ‘Not Provided’ Keyword issue.  I enjoyed speaking to everyone and look forward to working together again in the future.  Great stories!

Google: ‘Not Provided’ Keyword 40% Of Referring Traffic, Marketers May Rejigger Metrics MediaPost | Laurie Sullivan | 11-13-12

http://www.mediapost.com/publications/article/187097/google-not-provided-keyword-40-of-referring-tr.html#ixzz2C7pNF1eu

The term “not provided” found in marketing analysis reports now accounts for nearly 40% of referring traffic data from organic search, up 171% since Google introduced the policy one year ago, according to a study released Tuesday. Some believe it will spur the use of ad retargeting and social media. Some 64% of companies analyzed in the study see between 30% and 50% of their traffic from Google as “(not provided),” and 81% see more than 30%, according to Optify’s report, Google (Not Provided) On the Rise.

Study: 39% of Google Search Referrers Now “Not Provided”
Search Engine Land | Barry Schwartz | 11-13-12

http://searchengineland.com/google-search-referrers-not-provided-139416

It is just over a year since Google began encrypting search by default for signed-in users. A new study finds that as a result, 39% search-related traffic from Google to web sites now has search terms withheld. Optify conducted a study over eleven months with 424 web sites, involving 17,143,603 visits and 7,241,093 referring keywords, to see how serious the “not provided” issue is. “Not Provided” is what Google Analytics shows in cases where Google no longer reports a search term due to encryption (other analytics programs may use other phrases).

Say Goodbye to Your Keyword Data
eMediaVitals | Rob O’Regan | 11-13-12

http://www.emediavitals.com/content/say-goodbye-your-keyword-data

Google’s controversial encrypted-search feature has had a chilling effect on B2B publishers’ ability to track organic search referral terms, according to new research from Optify. Encrypted search queries, which are enabled when a user signs into a Google account, now account for almost 40% of referring traffic data to B2B sites from organic search, according to the Optify study, which examined 424 B2B websites. “This is a big deal,” said Doug Wheeler, CMO of Optify. “Eventually you’re not going to be able to measure SEO performance by keyword or understand the impact of organic search on your website traffic, engagement or conversions.”

Not Provided: Investigating the Impact of Google’s SSL Enhancement
CMSWire | Marisa Peacock | 11-13-12

http://www.cmswire.com/cms/customer-experience/not-provided-investigating-the-impact-of-googles-ssl-enhancement-018187.php

Quick! Open up Google Analytics, go to Traffic Sources. Click on Search and then select Organic from the drop down menu. Chances are the first item in a long list of keywords will be “not provided.” But what exactly does that mean? Recently we spoke with Doug Wheeler, Optify’s chief marketing officer for an eye-opening account of the impact that Google’s “not provided” keywords have had on referring traffic. Last October, Google announced that it would begin encrypting search queries for users who were logged in to their Google accounts. This meant that visits from organic searches no longer included information about each individual query, but instead showed “not provided” as the referring keyword.

Study: What Google’s ‘Not Provided’ Means for Brands
BizReport | Kristina Knight | 11-13-12

http://www.bizreport.com/2012/11/study-what-googles-not-provided-means-for-brands.html

Just over a year ago Google changed how it identified and reported search traffic to begin using Secure Sockets Layer (SSL) to better identify traffic to websites. This enhancement was supposed to protect consumer identities. This, of course, has made it more difficult for some brands to create personalized web experiences because instead of finding what drew a shopper to a site, the search terms returned read “not provided.”

Measure SEO Results beyond Keyword Success as Over 30 Percent of Queries are ‘Not Provided’
Brafton | Staff | 11-13-12

http://www.brafton.com/news/measure-seo-results-beyond-keyword-as-over-30-percent-of-queries-are-not-provided

For content marketers invested in creating the best SEO strategies, Google’s encryption service may be frustrating. About a year ago, Brafton reported that Google had announced enhancements in security for users, limiting its list of provided queries visitors used to land on a site. This results in masked keywords, preventing website and analytics managers from measuring organic search-to-site activity. Optify recently released a report detailing how Google’s encryption service has affected SEO for B2B marketers, resulting in some disparaging results.

Optify Study: Google’s “Not Provided” Rises to Almost 40% of Organic Traffic for B2B Sites
Marketing Vox | Staff | 11-13-12

http://www.marketingvox.com/optify-study-googles-not-provided-rises-to-almost-40-of-organic-traffic-for-b2b-sites-051749/

Optify has announced the findings of its study analyzing a privacy setting introduced by Google last year that now lists referring keywords from organic search as “not provided.” As BizReports described, Google changed how it identified and reported search traffic to begin using Secure Sockets Layer (SSL) to better identify traffic to websites; this, ostensibly, to protect consumer identities. But it’s playing hell with personalization and targeting. The study reveals that since the inception of the privacy setting twelve months ago, the “not provided” rate (the percent of blocked referrer data from Organic search) has increased by 171% to account for almost 40% of referring keywords to B2B sites.

“Not Provided” Organic Search Results on the Rise for B2B Sites
Komarketing Associates | Staff | 11-14-12

http://www.komarketingassociates.com/industry-news/not-provided-organic-search-results-on-the-rise-for-b2b-sites-1013/

Since the inception of Google’s defaulted SSL (Secure Sockets Layer) search for signed-in users, organic search terms returning “not provided” keyword results have risen to 39 percent; this change represents a 171 percent growth since last year. Data is according to the latest study released by Optify, which analyzed organic traffic to 424 B2B sites.

Marketers Struggle with the Growth of Google’s “Not Provided” Keywords
Econtent | Staff | 11-16-12

http://www.econtentmag.com/Articles/News/News-Feature/Marketers-Struggle-with-the-Growth-of-Googles-Not-Provided-Keywords-86151.htm

If it’s not your job to pour over your site’s Google Analytics results you may not have noticed that the search giant announced, just over a year ago, that it would make SSL (Secure Sockets Layer) search the default for signed-in users – and you definitely wouldn’t have realized the effect this has on your company’s SEO efforts. Optify recently took a look at what this change has meant for marketers and put its findings into a study dubbed “Google Not Provided On the Rise: The Impact of Google’s SSL Enhancement on SEO Data.”

Apple – Android War: Another step toward peace?

Great news! I’m just catching up but it looks like Apple and HTC have decided to stop fighting. The two companies, according to Reuters, announced “a global patent settlement and 10-year license agreement that includes current and future patents held by the companies.” 
Check out these posts:

http://www.linkedin.com/today/post/article/20121111030356-7070331-good-news-from-apple-and-htc

http://www.informationweek.com/mobility/smart-phones/htc-settles-apple-lawsuit/240115341

10 Steps for a Successful Social Outreach Program

Social outreach is the process of finding and connecting with influencers in a specific content category. There are people who know a whole lot about something that have built up a following of other people who want to learn and engage with them. Our very own Scott Fasser shares ten steps to putting together an effective social outreach program. 

Please check this out!

Skyfall Soars on the Story – Sinks on the Gadgets

I went to see Skyfall this weekend with my wife and daughter.  Apologies for the bad pun, but it was a great “Bonding experience” :)  (I just couldn’t wait to type that…). Usually, we have a hard time agreeing on a movie.  Not this time. We stood in a very long (and cold) line outside to get in to see this latest edition of the Bond series and it was worth every cold shiver. 


Great action for me, kept my 14 year old daughter entertained with a real story, and my wife wasn’t sleeping through it 5 minutes after they turned off the lights. Note, that’s saying something because this is a L-O-N-G Bond movie. I am not sure if it’s the longest, but at 143 minutes I’ll bet it’s in the top 2 or 3. 

I am not to going to spoil it for you, just want to throw in my $.02. Make no mistake, this is one of the great James Bond 007 story lines. There were actual ACTING performances going on in this film.  Not all the campy/funny stuff was gone, but it was still a big step up from previous Bond romps. 

Another great improvement, the story and James Bond were more of a ‘license to kill’ than a ‘license to shill’. Finally, the product placements were at least reeled in a bit so we didn’t end up with a crazy bunch of product advertisements just cluttering up the movie.  I know this is a strange comment from the marketing guy, but really, it got distracting in the past.

I have only one complaint. I am, after all, a gadget guy. In fact, they put a whole scene in the movie just to reiterate there weren’t going to be gadgets. When meeting the new ‘Q’ James gets his new gun and a tracking device/radio.  Bond ‘not exactly Christmas – is it’ .. Q ‘yeah, we really don’t do the exploding pen thing anymore’… sigh…

I strongly recommend the new Bond flick – it was fun. There are some interesting twists and new faces that will make the next Bond films as entertaining as ever. Happy 50th birthday to the Bond series! Well done James.

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Digital Marketing and your competition

Well, it’s time to get back to attracting customers and clobbering your competition in 2013.   Tracking your competition is a smart and important thing to do. Optify allows you to track your competitors’ keyword rankings. You can see where you are winning and where there is room to improve. This will help you develop the right strategy to gain more traffic.

There are four main applications in Optify that you can use to track your competition. These are: Keywords, Pages, Links and Reports. Check out this post

4 Steps to Get a Sneak Peek on What Your Competition is Up To!

 

 

Optify Won Best New Product of the Year – Best in Biz 2012 – Award Arrives Today!

Our digital marketing software suite was selected as a bronze winner for the Best in Biz Awards in the Best New Product of the Year category. The Best in Biz Awards is an annual program that honors companies, teams, executives and products for their business success as the only independent business awards program judged by industry analysts and members of the press. Our super cool award arrived today! We’ve added it to our collection :)

 

 

 

Best Practices for Lead Hunters

Best Practices for Hunting Leads

Are you a part of an inside sales team? On behalf of every sales person that doesn’t have to cold call from a list and every marketing person that wants a go-to person that wants marketing leads to turn them into sales opportunities – THANK YOU!

You are the fuel that runs the sales engine.

This post on best practices for hunting leads was written by one of Optify’s Inside Sales qualifiers. – AJ.  A little knowledge here, AJ rocks and is definitely worth the time to read his stuff.

December 13, 2012 | by AJ Armendariz | Optify Inside Sales

I want to expand on the most daunting task of the three parts of the inside sales team as the engine for your sales vehicle. As David mentioned most inside sales teams are faced with three tasks when pushing qualified leads and opportunities into the sales funnel:

  1. Process
  2. Hunt
  3. Qualify

While there’s no doubt each of these parts play an equal role in fueling the sales funnel and driving new business, the most daunting of the three is hunting. Broadly defined hunting is the process of engaging with leads in your queue.

The best hunting practices include these variables:

  1. Immediacy
  2. Persistence
  3. Time of Day
  4. Day of Week

As we all know hunting is a “numbers game,” the more calls you make the better chance you have of engaging with your leads. This part of the hunting process requires persistence. However, hunting isn’t just about making calls, its about getting people to have business conversations with you. Here at Optify our inside sales team does this through calling, emailing, referrals, and social media.

Optify arms us with the weapons crucial for any successful inside sales team: lead alerts, visitor intelligence, and efficient hunting best practices through email templates, phone scripts, triggered email drops, and CRM lead history. As much as hunting depends on persistence and resilience, adhering to the basic steps of the hunting process is what really makes an inside sales team successful.

braveheart1

 

 

 

 

 

 

 

 

The basic steps of the hunting process are:

  • Research
  • Call
  • Voice Mail
  • Follow up email

Researching leads is the most time consuming step of the hunting process. Therefore, figuring out how to make this step as efficient as possible is crucial. First the lead comes to the Optify web site and fills out a form and all of the lead detail is in the Optify software. In addition to the detail from the form, we look up additional data related to their company and other demographics. At that point the lead is ready to be integrated with our CRM of choice–in our case, Salesforce. This step isn’t actually necessary for most users since Optify can act alone with simple CRM features in our fantastic Contact Manager.

While calling is the core of the hunting process, it is also the task that takes the least amount of time. Make sure you have your 30-second pitch ready, as well as your voice mail pitch. And lastly make sure you have email templates already created so you can make your hunting process as efficient as possible.

Optify is a Red Herring Global 100 Winner

I had the opportunity to join hundreds of companies down in Santa Monica, CA (where it rained every single day) and present on behalf of Optify for the Red Herring Global 100.

I am pleased to report that we were a winner!  Red Herring’s 2012 Top 100 Global award, a prestigious recognition honoring the year’s most audacious and far reaching private technology companies and entrepreneurs from across the globe, celebrating these startups’ innovations and technologies across their respective industries.

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models from around the world.

redherring-globalwinner-2012

From the Red Herring Team:

Optify’s groundbreaking Digital Marketing Automation Suite helps digital marketing agencies and professional B2B marketers plan, build, execute and manage all of their marketing campaigns in one place. Optify helps businesses generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of all marketing programs in one place.
We’ve spent this year fine-tuning our software suite to offer digital marketing agencies and B2B marketers an end-to-end marketing solution that includes all the capabilities they need to be successful in this evolving digital landscape.  Recognition from this prominent award further supports our mission to provide our customers with an industry leading product!“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Global to the Top 100 Winners. We believe Optify embodies the vision, drive and innovation that define a successful entrepreneurial venture. Optify should be proud of its accomplishment, as the competition was the strongest it has ever been.”

 

 

58,604,370 +1 WordPress Websites Now Available!

Well, I just did a press release this week on WordPress.  Imagine, there are now 58 Million+ WordPress sites out there?!  There is even a real-time counter!

WordPress Site CountWordPress isn’t just for a few random bloggers – it’s a real-time business application. Optify uses WordPress for our website, and as of today, I  have moved my personal website from Google’s blogger to WordPress.  You will begin to see an evolution of Mixed Messages from the blog to a full-time website that promotes my marketing perspective, marketing consulting services and my auction services that I primarily offer for schools and charities.

So now, there are 58,604,370 +1 WordPress websites!  Stay tuned for more changes.

National and Local News Coverage of the Optify Study on Google ‘Not Provided’

The Optify Study on Google ‘Not Provided’ generated a lot of interest across the US – even in local news markets.  I am really excited to see the pick up on this.  Google is leveraging it’s position in the search market to drive down SEO generally and drive Paid Search up.  I get it – more money – but it’s creating a huge void in an important marketing industry. 

Yes, I would say this was a reasonably hot issue!

finance.renewableenergyworld.com:

Google ‘Not Provided’ Study: Thanks for the discussions!

My sincere thanks to all who covered our study on the Google ‘Not Provided’ Keyword issue.  I enjoyed speaking to everyone and look forward to working together again in the future.  Great stories!

Google: ‘Not Provided’ Keyword 40% Of Referring Traffic, Marketers May Rejigger Metrics MediaPost | Laurie Sullivan | 11-13-12

http://www.mediapost.com/publications/article/187097/google-not-provided-keyword-40-of-referring-tr.html#ixzz2C7pNF1eu

The term “not provided” found in marketing analysis reports now accounts for nearly 40% of referring traffic data from organic search, up 171% since Google introduced the policy one year ago, according to a study released Tuesday. Some believe it will spur the use of ad retargeting and social media. Some 64% of companies analyzed in the study see between 30% and 50% of their traffic from Google as “(not provided),” and 81% see more than 30%, according to Optify’s report, Google (Not Provided) On the Rise.

Study: 39% of Google Search Referrers Now “Not Provided”
Search Engine Land | Barry Schwartz | 11-13-12

http://searchengineland.com/google-search-referrers-not-provided-139416

It is just over a year since Google began encrypting search by default for signed-in users. A new study finds that as a result, 39% search-related traffic from Google to web sites now has search terms withheld. Optify conducted a study over eleven months with 424 web sites, involving 17,143,603 visits and 7,241,093 referring keywords, to see how serious the “not provided” issue is. “Not Provided” is what Google Analytics shows in cases where Google no longer reports a search term due to encryption (other analytics programs may use other phrases).

Say Goodbye to Your Keyword Data
eMediaVitals | Rob O’Regan | 11-13-12

http://www.emediavitals.com/content/say-goodbye-your-keyword-data

Google’s controversial encrypted-search feature has had a chilling effect on B2B publishers’ ability to track organic search referral terms, according to new research from Optify. Encrypted search queries, which are enabled when a user signs into a Google account, now account for almost 40% of referring traffic data to B2B sites from organic search, according to the Optify study, which examined 424 B2B websites. “This is a big deal,” said Doug Wheeler, CMO of Optify. “Eventually you’re not going to be able to measure SEO performance by keyword or understand the impact of organic search on your website traffic, engagement or conversions.”

Not Provided: Investigating the Impact of Google’s SSL Enhancement
CMSWire | Marisa Peacock | 11-13-12

http://www.cmswire.com/cms/customer-experience/not-provided-investigating-the-impact-of-googles-ssl-enhancement-018187.php

Quick! Open up Google Analytics, go to Traffic Sources. Click on Search and then select Organic from the drop down menu. Chances are the first item in a long list of keywords will be “not provided.” But what exactly does that mean? Recently we spoke with Doug Wheeler, Optify’s chief marketing officer for an eye-opening account of the impact that Google’s “not provided” keywords have had on referring traffic. Last October, Google announced that it would begin encrypting search queries for users who were logged in to their Google accounts. This meant that visits from organic searches no longer included information about each individual query, but instead showed “not provided” as the referring keyword.

Study: What Google’s ‘Not Provided’ Means for Brands
BizReport | Kristina Knight | 11-13-12

http://www.bizreport.com/2012/11/study-what-googles-not-provided-means-for-brands.html

Just over a year ago Google changed how it identified and reported search traffic to begin using Secure Sockets Layer (SSL) to better identify traffic to websites. This enhancement was supposed to protect consumer identities. This, of course, has made it more difficult for some brands to create personalized web experiences because instead of finding what drew a shopper to a site, the search terms returned read “not provided.”

Measure SEO Results beyond Keyword Success as Over 30 Percent of Queries are ‘Not Provided’
Brafton | Staff | 11-13-12

http://www.brafton.com/news/measure-seo-results-beyond-keyword-as-over-30-percent-of-queries-are-not-provided

For content marketers invested in creating the best SEO strategies, Google’s encryption service may be frustrating. About a year ago, Brafton reported that Google had announced enhancements in security for users, limiting its list of provided queries visitors used to land on a site. This results in masked keywords, preventing website and analytics managers from measuring organic search-to-site activity. Optify recently released a report detailing how Google’s encryption service has affected SEO for B2B marketers, resulting in some disparaging results.

Optify Study: Google’s “Not Provided” Rises to Almost 40% of Organic Traffic for B2B Sites
Marketing Vox | Staff | 11-13-12

http://www.marketingvox.com/optify-study-googles-not-provided-rises-to-almost-40-of-organic-traffic-for-b2b-sites-051749/

Optify has announced the findings of its study analyzing a privacy setting introduced by Google last year that now lists referring keywords from organic search as “not provided.” As BizReports described, Google changed how it identified and reported search traffic to begin using Secure Sockets Layer (SSL) to better identify traffic to websites; this, ostensibly, to protect consumer identities. But it’s playing hell with personalization and targeting. The study reveals that since the inception of the privacy setting twelve months ago, the “not provided” rate (the percent of blocked referrer data from Organic search) has increased by 171% to account for almost 40% of referring keywords to B2B sites.

“Not Provided” Organic Search Results on the Rise for B2B Sites
Komarketing Associates | Staff | 11-14-12

http://www.komarketingassociates.com/industry-news/not-provided-organic-search-results-on-the-rise-for-b2b-sites-1013/

Since the inception of Google’s defaulted SSL (Secure Sockets Layer) search for signed-in users, organic search terms returning “not provided” keyword results have risen to 39 percent; this change represents a 171 percent growth since last year. Data is according to the latest study released by Optify, which analyzed organic traffic to 424 B2B sites.

Marketers Struggle with the Growth of Google’s “Not Provided” Keywords
Econtent | Staff | 11-16-12

http://www.econtentmag.com/Articles/News/News-Feature/Marketers-Struggle-with-the-Growth-of-Googles-Not-Provided-Keywords-86151.htm

If it’s not your job to pour over your site’s Google Analytics results you may not have noticed that the search giant announced, just over a year ago, that it would make SSL (Secure Sockets Layer) search the default for signed-in users – and you definitely wouldn’t have realized the effect this has on your company’s SEO efforts. Optify recently took a look at what this change has meant for marketers and put its findings into a study dubbed “Google Not Provided On the Rise: The Impact of Google’s SSL Enhancement on SEO Data.”

Apple – Android War: Another step toward peace?

Great news! I’m just catching up but it looks like Apple and HTC have decided to stop fighting. The two companies, according to Reuters, announced “a global patent settlement and 10-year license agreement that includes current and future patents held by the companies.” 
Check out these posts:

http://www.linkedin.com/today/post/article/20121111030356-7070331-good-news-from-apple-and-htc

http://www.informationweek.com/mobility/smart-phones/htc-settles-apple-lawsuit/240115341

10 Steps for a Successful Social Outreach Program

Social outreach is the process of finding and connecting with influencers in a specific content category. There are people who know a whole lot about something that have built up a following of other people who want to learn and engage with them. Our very own Scott Fasser shares ten steps to putting together an effective social outreach program. 

Please check this out!

Skyfall Soars on the Story – Sinks on the Gadgets

I went to see Skyfall this weekend with my wife and daughter.  Apologies for the bad pun, but it was a great “Bonding experience” :)  (I just couldn’t wait to type that…). Usually, we have a hard time agreeing on a movie.  Not this time. We stood in a very long (and cold) line outside to get in to see this latest edition of the Bond series and it was worth every cold shiver. 


Great action for me, kept my 14 year old daughter entertained with a real story, and my wife wasn’t sleeping through it 5 minutes after they turned off the lights. Note, that’s saying something because this is a L-O-N-G Bond movie. I am not sure if it’s the longest, but at 143 minutes I’ll bet it’s in the top 2 or 3. 

I am not to going to spoil it for you, just want to throw in my $.02. Make no mistake, this is one of the great James Bond 007 story lines. There were actual ACTING performances going on in this film.  Not all the campy/funny stuff was gone, but it was still a big step up from previous Bond romps. 

Another great improvement, the story and James Bond were more of a ‘license to kill’ than a ‘license to shill’. Finally, the product placements were at least reeled in a bit so we didn’t end up with a crazy bunch of product advertisements just cluttering up the movie.  I know this is a strange comment from the marketing guy, but really, it got distracting in the past.

I have only one complaint. I am, after all, a gadget guy. In fact, they put a whole scene in the movie just to reiterate there weren’t going to be gadgets. When meeting the new ‘Q’ James gets his new gun and a tracking device/radio.  Bond ‘not exactly Christmas – is it’ .. Q ‘yeah, we really don’t do the exploding pen thing anymore’… sigh…

I strongly recommend the new Bond flick – it was fun. There are some interesting twists and new faces that will make the next Bond films as entertaining as ever. Happy 50th birthday to the Bond series! Well done James.

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